The first version of Google’s Chrome web browser is out and available for download here:

According to a video on how to use the search bar (click on “Watch a video on how to use the address bar.”),  it appears that the Google has combined the address bar with its search bar, which will suggest results.

So for example,  if you type in the word flowers into the address/search bar you will have the option of adding the .com at the end and  navigating to the site like always, or you have the option of doing a Google search for word flowers by choosing in the address bar “Search Google For” which will take you to a Google search result page for flowers, and the search bar “will suggest popular sites to you” like 1-800-flowers.com

This means that in the near future (current this option is not working) the search bar will suggest sites to you that have to do with the term you started to type in and entice you to pick one of the suggestions rather than navigating to the site you started to type in.

It is not clear where the suggested sites will come from buy it seems logical that this will be a paid sponsor spot.

For domainers the browser looks like it will have a negative impact.

The more choices the user has the less lightly he is to complete direct navigation.  A certain portion of users will select Google search right from the browser and others will take one of the suggestions reducing type in traffic.

This is different than firefox which currently only suggests site you have visited when you start to type in a URL into the search bar.

Although we have no idea how many people will be using the browser in the next 3 years, after all 70% of  people still use Explorer, I do not see this as a positive for domainers.  It can only take away from type-in traffic, not increase it.

Also we await the release of the new Microsoft Explorer browser to see if there are any tricks in there that might take away type in traffic.

Interesting also to look at the terms of Service for Chrome which you should do before downloading:

Google reserves the right to automatically update and install Chrome.

“The software which you use may automatically download and install updates from time to time from Google. These updates are designed to improve, enhance and further develop the services and may take the form of bug fixes, enhanced functions, new software modules and completely new versions. You agree to receive such updates (and permit Google to deliver these to you) as part of your use of the services.”

Even though you retain any copyrights to content you own and use in the browser, Google says it has a right to display some of your content, in conjunction with promoting its services:

“By submitting, posting or displaying the content you give Google a perpetual, irrevocable, worldwide, royalty-free, and non-exclusive license to reproduce, adapt, modify, translate, publish, publicly perform, publicly display and distribute any content which you submit, post or display on or through, the services. This license is for the sole purpose of enabling Google to display, distribute and promote the services and may be revoked for certain services as defined in the additional terms of those services.”

3. Here where the ad’s in the browser come in:

“Some of the services are supported by advertising revenue and may display advertisements and promotions. These advertisements may be targeted to the content of information stored on the services, queries made through the services or other information.The manner, mode and extent of advertising by Google on the services are subject to change without specific notice to you.”

 

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