Why use a .mobi name for your mobile web site?

.mobi is good for marketers A .mobi name tells consumers to expect a mobile experience

.mobi ensures your site is guessable As more and more brands choose .mobi for their mobile sites, users are more likely to guess yourbrand.mobi than any other URL.

.mobi makes your site search-engine friendly

.mobi is found in the ICANN zone files (the files that search engines use to start every crawl). Your .com site is already indexed, so you don’t get an extra entry with m.yourbrand.com or any other .com variation.

.mobi is short and sweet

The perfect complement to your brand or campaign – and there’s no need for "www". And using a .mobi will help keep your URL strings concise and tidy, which is good for user accessibility and usability.

.mobi simplifies your web analytics

A separate domain for your .mobi makes it easy and logical to analyze your mobile site visits as distinct from your desktop web visits.

.mobi is a quality trustmark

.mobi is the only top‐level domain with a quality threshold built into the agreement, so users know they’re visiting a site that will work well.

.mobi is the only mobile domain that’s actively promoted

.mobi is supported and promoted by dotMobi, a consortium of 14 of the biggest names in the mobile web. This powerful backing gives .mobi staying power that no other mobile address has.

.mobi is good for the world

Revenue from .mobi registrations goes back to the marketing and developer communities in the form of free tools like ready.mobi, the mobile web site testing tool that tells you how to fix your site so that it works on any mobile phone. Also a single, simple mobile naming convention will help the mobile web grow because users will always know where to go and what to expect. That’s why ICANN has only authorized one mobile top‐level domain. And why so many leading names in the mobile Internet are behind us.

What every marketer should do about .mobi

• Name your next site yourbrand.mobi

• Promote your .mobi name

• If you’ve already launched a site with a different URL, make sure your .mobi name also re‐directs there

• Register the .mobi names that correspond to your brands

• Tell all your friends and tattoo ".mobi" on your forehead (like us)